Maximizer Software Strikes Partnership with On-Demand Sales and Professional Coaching Provider CanDoGo™

VANCOUVER, BRITISH COLUMBIA and DENVER – October 25, 2007 – Maximizer Software Inc. (TSX: MAX) and CanDoGo™ today announced an exclusive CRM partnership at Maximizer’s Global Business Partner Conference 2007 to provide small and medium-sized businesses (SMBs) with on-demand sales and professional coaching expertise. With this new relationship, Maximizer customers will have the ability to access advice via the Web from leading experts on business or professional topics such as sales coaching, power proposals, leadership skills and motivation. A General availability of the joint offering is scheduled for November 2007.

“Employees within so many organizations wear multiple hats and are faced with numerous constraints. Immediate access to the right information and guidance is critical,” said Dave Batt, CEO of CanDoGo. “Our new partnership with Maximizer delivers expert advice in a new way for SMBs, helping these organizations and their employees improve business execution.”

CanDoGo has secured exclusive rights to deliver this advice and coaching from more than 120 authors, speakers and professional trainers including Zig Ziglar, Tom Hopkins and Tony Parinello, in an entirely new way. The company converts traditional long-form material into short, meaningful advice, known as ‘CanDoGo InsightsTM, which will be delivered in text, audio and video formats anywhere, anytime. Maximizer customers will be able to seek CanDoGo advice directly through the CRM software interface.

“Based on conversations and research with the small and mid-market communities, we see an increased demand for in-context knowledge for professionals to more effectively do their jobs,” said Laurie McCabe, vice president for SMB Insights and Business Solutions at Access Markets International (AMI) Partners. “This joint offering has great market opportunity, particularly because it’s offered in conjunction with a CRM interface that professionals are already using every day.”

“The real winners in this new partnership are the sales and business professionals who use Maximizer,” said Peter Callaghan, Chief Sales Officer of Maximizer Software. “The most significant barrier to a salesperson’s productivity is the lack of access to relevant, best-practices information. Now they will have it on-demand, exactly when they need it.”

About Maximizer Software
Maximizer Software is the world’s leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications. The Maximizer line of products helps companies develop more responsive, personalized and profitable customer experiences. Built on a modern, Web-based architecture, Maximizer is easily integrated with existing corporate systems and features the latest in sales force automation, marketing automation, email marketing and customer service technologies in a single mobile-accessible business management system. Maximizer Software has sold more than 1 million licenses of its award-winning software solutions to companies ranging in size from entrepreneurs to multi-national organizations. Customers include: Siemens, Playground – an Intrawest Company, HSBC, Cathay Pacific, TD Securities, Brian Tracy International, South Carolina Department of Commerce and Lockheed Martin.

Maximizer Software is a global business with an ecosystem of more than 8,000 corporate customers, 400 business partners and offices in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, or to request a free trial please visit:

About CanDoGo™:
Founded in 2006 and headquartered in Denver, Colorado, CanDoGo™ provides organizations and individuals on-demand coaching and mentoring. CanDoGo™ works with the best and brightest authors, motivational speakers and leaders to capture the educational guidance and information needed to inspire people, whenever and however an organization needs it. More information is available at

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.’s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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