Looking to amplify its successful first round of external funding and beyond, this data-
driven marketing provider needed a hard-hitting public relations partner to help raise its
profile and support its aggressive growth goals.
Strategic Differentiation
Promoting the company’s unique approach of delivering data-driven B2B and B2C
segmentation, email marketing and display advertising and related insights, Young &
Associates differentiated the company through a media relations, thought leadership
and sponsored content program to reach key martech and adtech decision makers. The
agency helped the company tap into the growing use of CTV advertising as a key topic
and helped initiate a research program that fueled media promotion and content
marketing.
Successful Program Output
Over a multi-year engagement, Young & Associates promoted numerous acquisitions,
product launches, research studies and awards raising the company’s visibility in
publications such as Adweek, AdExchanger, Marketing Dive, Forbes, MediaPost, and
Martech, among others. This sustained visibility helped establish Stirista as a
recognized innovator in a highly competitive martech and adtech landscape.