As one of the largest global edtech providers sought to elevate the visibility of its
Learning Management System amid a wave of generative AI innovation, the company
turned to Young & Associates, its long-tenured PR partner to lead a media strategy that would solidify its position as a category leader in AI and expand recognition across its
full portfolio of solutions.
Multifaceted Strategic Approach
Young & Associates launched a comprehensive years-long media program to reposition
the first LMS with embedded AI capabilities and executed a multi-faceted media
relations and thought leader campaign to build upon the agency’s long-standing work
spanning product launches, mergers, brand positioning, executive visibility, and awards.
Results That Redefined Market Position and Media Impact
The campaign generated a wide breadth of original articles on AI, including coverage in
The Economist, Inside Higher Ed, The National Desk, University Business, and Campus
Technology, as well as contributed thought leadership, a global survey and major
industry awards.
Over the course of the engagement, Young & Associates helped shape the company’s
public profile through persistent media outreach, strategic content, and high-impact
storytelling—building lasting recognition as a trusted, innovative force in higher
education technology.