A business optimization and outsourcing advisory firm targeting Fortune 500 companies, Pace Harmon sought to be a leading media and analyst resource for relevant business and trade media. Over nearly a decade-long partnership, Young & Associates has developed and executed a strategic media and analyst relations program that has sustainably heightened Pace Harmon’s visibility as an industry thought leader.
Timely and Relevant Media Relations
Through proactive media outreach and attention to key industry trends, Young & Associates secures ongoing interviews and high profile press coverage regarding Pace Harmon’s analysis of outsourcing, global services, IT and supply chain-related news stories. Young & Associates regularly leverages breaking news stories with an outsourcing tie-in, including Healthcare.gov’s troubled launch and ongoing H1-B visa regulation changes, as opportunities to secure media interviews for Pace Harmon’s relevant subject matter experts.
Thought Leadership Drives PR Opportunities
With client confidentiality at a premium, Pace Harmon’s public relations program is built on thought leadership and domain expertise. Young & Associates works closely with its service line leaders to develop proactive PR initiatives to increase the visibility of the team’s enterprise-level expertise and guidance on solving complex business issues with transformational programs. The agency facilitates a comprehensive byline thought leadership program and regularly secures contributed articles and interview opportunities within priority business and trade outlets including CIO.com, InformationWeek, Business Finance, Nearshore Americas and more.