A leading competitive intelligence source for financial services digital offerings partnered with Young & Associates to increase the visibility of its user experience scorecards and industry thought leadership.
Media Campaign Branding
Covering a wide range of financial services markets from banking and credit cards to
insurance and mortgage/home equity, and the consumers’ mobile and digital experience
for each, Young & Associates developed and implemented a proactive media promotion program for each Scorecard to brand the benchmarking report.
Insights from Industry Insiders
Young & Associates also leads rapid response pitching and organic social media
content development to further establish the research leader as an industry insider and
trusted source for financial services insights.
As a result, Young & Associates has grown and continues to increase media coverage
across a wide range of financial services media from The Financial Brand to American
Banker, Dig In, NerdWallet, CX Dive, Digital Transactions and more.