Social media is critical to consumer purchase decisions. Even though my kids joke about my use of “Mombook”, I do use Facebook to find and remind me about events, products and services. And in the B2B landscape, LinkedIn is the place to go to review the companies and people, products and services we choose to do business with.
As more B2B companies look to amplify their brand visibility on LinkedIn, company employees can be another PR channel and cheer section. So, make sure to keep your LinkedIn presence fresh and inspire the entire company to spread the word. This can be done by alerting employees to corporate social posts and/or news and/or providing template post copy for them. It also helps to provide a guide or handbook – with appropriate do’s, don’ts and disclaimers – to how you’d like them to help amplify your brand. Done well, this dedicated effort can result in more followers and increased social engagement but also a more engaged, positive work culture.