News Archives
Geo-Conquesting Is the New Craze in Mobile Advertising According to the xAd Q2 2013 Mobile-Location Insights Report
New York, NY, August 14, 2013 – As the sophistication of mobile location-based targeting grows, new techniques are becoming increasingly popular including competitive geo-conquesting, according to the xAd Q2 2013 Mobile-Location Insights Report. In Q2 2013, xAd, a leading mobile-location … Continue reading
Telmetrics Says Calls are a Must-Have Mobile Ad Performance Metric
Call Measurement Leader Predicts Call-Through Rate Will Help Monetize Mobile TORONTO and CHICAGO – July 30, 2013 – Speaking at today’s Mobile Media Summit in Chicago and the recent OMMA Data-Driven Marketing event in Los Angeles, Bill Dinan, president … Continue reading
Latest Spark Newsletter: PR Tips
We are pleased to announce the 25th issue of our Spark Newsletter. Read the latest issue for insight on why PR for startups is critical. Also, is your company in the middle of an identity crisis? Check out a few … Continue reading
Surefire Social Unveils Integrated Social Media, SEO and Content Marketing Platform for SMBs
Herndon, VA, July 10, 2013 – The rules for effective search engine marketing, search engine optimization and social media have changed. Combining a personalized coach-centric approach with comprehensive online marketing, Surefire Socialâ„¢, a provider of digital marketing strategies, today launched … Continue reading
Video Platform Provider Panopto Expands European Presence
SEATTLE, July 10, 2013 – To meet growing global demand for its lecture capture and enterprise video products, Panopto, a leading video platform provider, today announced that the company has opened an office in the Netherlands. The new office expands … Continue reading
Michael C. Fina Launches Engaging Today’s Workforce Infographic
June 27, 2013 – Long Island City, NY – With recent reports indicating that employee engagement levels are at an all-time low, Michael C. Fina, a leading provider of global employee recognition and incentive programs, today launched a new infographic: … Continue reading
Panopto Hires Digital Technology Veteran Sean Gorman as Chief Operating Officer
SEATTLE, June 26, 2013 – Panopto, a leading video platform provider, today announced that Sean Gorman has joined the company as Chief Operating Officer (COO). A veteran digital technology executive, Gorman has more than 20 years of experience helping Microsoft, … Continue reading
Digital Brand Strategist Jennifer Wolfe Advises Marketers to Consider Competitive Advantages for First Wave of New Generic gTLDs
Brand Marketers Should Prepare to Evaluate Soon-to-be-Launched Generics List Cincinnati, Ohio, June 25, 2013 – As the list of hundreds of new generic top level domains (gTLDs) will soon begin rolling out, Jennifer Wolfe, president of leading gTLD digital … Continue reading
Upfront Digital Media Boosts Senior Leadership Team with New VPs of Marketing and Business Development
Seasoned Ad Tech Executives Ayme Yaiser and Hava Kelman Join Leading Programmatic Direct Media Platform Company NEW YORK – June 18, 2013– On the heels of launching the digital ad industry’s first programmatic direct media platform with multi-screen, multi-format capabilities, … Continue reading
Michael C. Fina Enhances Recognition Wall Social Features for Employee Recognition and Incentive Programs
June 17, 2013 – Long Island City, NY – To help companies build more inspired work environments amid an increasingly distributed global and virtual workforce, Michael C. Fina, a leading provider of global employee recognition and incentive programs, today launched … Continue reading