Tag Archives: Twitter

Jul. 11

Social Media Lessons from the Commander in Tweet

The top executive of the United States has been called the first Commander in Tweet. He has a penchant for tweeting – sometimes multiple times a day and at all hours – giving the media, US citizens and the world … Continue reading →

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Sep. 21

Facebook Frenzy: Why B2B Marketers Should Post on Facebook

Social media has been a PR essential for a while now but many B2B companies still overlook the influence of Facebook. Why is that? Do you think your customers don’t visit Facebook? How many times did you check Facebook yesterday? … Continue reading →

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Jul. 17

No Bad Blood – The Power of PR Giants

This post originally appeared as a My Two Cents column in the July issue of Young & Associates’ newsletter The Spark. The full newsletter can be read here. When Taylor Swift penned an open letter to Apple protesting their plans … Continue reading →

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Jun. 05

Are You A…Twammer?

Marketing and PR pros alike are constantly on the lookout for new, innovative ways to connect with their respective audiences—whether customers, prospects, partners or media. And while social media has proven to be yet another effective channel for business or … Continue reading →

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Nov. 14

Negative Social Media Posts: Turn that Frown Upside Down

Are negative posts on Twitter or Facebook keeping you down?  Don’t worry – there are ways to turn these comments into positive interactions.  In fact, acknowledging a customer or social media follower with a complaint can go a long way … Continue reading →

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Oct. 06

Balanced Social Media Posts: Curators vs Self Promoters

Social media dominates today’s media headlines, but companies are still struggling with the right balance of social media content/posts. Eric Boggs of Argyle Social, a social media dashboard tool, addressed this issue last week at Digital East. Argyle analyzed 150K+ … Continue reading →

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Sep. 13

NBC News Twitter Account Hacked

On Friday afternoon, two days prior to the 10th anniversary of 9/11, NBC News’ Twitter account (@NBCNews) was hacked and tweets falsely reported that an airplane had crashed at Ground Zero. Due to the prompt response by NBC News notifying Twitter, the account … Continue reading →

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Apr. 28

Make A Splash At Industry Events

Conferences can be a great forum for creating buzz for your company, while you meet with reporters, potential partners and prospect customers.  However, at events, big and small, it can be easy to get lost in the shuffle if you … Continue reading →

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Jan. 24

Twitter-Phobia?

Perceptions about social media participation are relative. In some circles it’s an automatic and daily communication medium, while others still wince at the mention. I’ll come clean and admit to being a regular social media participant, having seen the benefits … Continue reading →

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Jan. 11

Snow, Ice, Local TV and Social Media

It may have taken a few years to get the hang of social media but local television stations now know the power of Facebook, Twitter, Skype and other interactive tools to bring its constituency to the screen. We knew conditions … Continue reading →

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