Tag Archives: thought leadership

Aug. 09

Y&A Spark: New Client; EdTech Award Wins and Avoiding Contrived PR

There’s a lot to celebrate in our recent issue of the Spark Newsletter. Y&A welcomes a new client and congratulates edtech clients for their achievements in the industry. Also, read Principal Jennifer MacLeid Qotb’s “Two Cents” on maintaining genuine messaging … Continue reading →

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Jun. 27

Taking Advantage of Midsummer PR Planning

While midsummer can be slow, it is often a time when companies gear up for their Q4 plans to close out the year strong. Here are a few ways to keep the media relations momentum in step with end-of-year planning. … Continue reading →

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Apr. 05

Friend or Foe: ChatGPT and PR

There’s been a lot of hand wringing since the launch of ChatGPT/AI-authoring tools for PR and marketing pros. Fear quickly bubbled to the surface that entire professions would be eliminated or at the very last downsized. Even some of our … Continue reading →

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Oct. 18

Preparing for Podcast Interviews

Over the last few years, podcasts have exploded in popularity for both consumers and businesses. Many publications host their own podcasts, while others offer standalone programs through podcast apps. Either way, participating in podcasts can help extend a businesses’ thought leadership reach … Continue reading →

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Aug. 14

Should You Pay to Play?

PR is traditionally categorized as earned media. Unlike advertising, there is no fee to share your thought leadership content, speak at a conference or win an award — you earn those opportunities based on merit. But the solid Sharpie lines … Continue reading →

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Mar. 04

Conferences Can Reinforce Cooperative Spirit

I attended Street Fight’s Local Data Summit here in Denver last week and was impressed by the significant amount of idea sharing among competitors for the betterment of the location-based advertising and mobile industry. While there was strong thought leadership … Continue reading →

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Jun. 26

Analyst Relations: What’s in it for vendors?

While some technology executives are skeptical of analyst firms because of their hefty price tags, analyst relations is a critical element of most technology vendors’ thought leadership and PR programs. Tech industry analysts ranging from Gartner to Forrester to Aberdeen … Continue reading →

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Mar. 26

The Value of Contributed Bylines – Not a Sales Pitch

The wide acceptance and use of byline or contributed articles continues to grow thanks to the vast amount of content online outlets need and still shrinking news staffs. Almost all online outlets accept some form of written thought leadership and … Continue reading →

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Feb. 16

Thought Leadership – Playing Outside Your Comfort Zone

One of the primary goals of a strong public relations program is to increase the organization’s marketplace visibility and credibility. In almost all cases, that includes thought leadership and helping establish company executives as experts on relevant subjects through media … Continue reading →

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Jan. 24

Twitter-Phobia?

Perceptions about social media participation are relative. In some circles it’s an automatic and daily communication medium, while others still wince at the mention. I’ll come clean and admit to being a regular social media participant, having seen the benefits … Continue reading →

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