Tag Archives: strategy

Nov. 22

Ingredients for a Successful PR Product Launch

In the spirit of Thanksgiving, as I double check my menu, grocery list and turkey cook times, let’s talk about the ingredients for a successful PR product launch. Product launches are not a one-way ticket to media fame. The key … Continue reading →

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Sep. 07

A is for Apple, Back to PR 101

A chill is in the air. The one that comes with back-to-school, the start of football and a summer-to-fall closet switchover. What a perfect time to revisit some PR 101. What is PR? At its core, PR is a visibility … Continue reading →

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Jun. 13

Gone Fishin’

Like many other families with school-age children, summertime is our vacation time. In the media and PR world, summertime is known as a downtime when major efforts slow and preparations begin for Fall initiatives. Over the years, clients have resisted … Continue reading →

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Mar. 17

Define Who You Are Before Anything Else

“It is more important to know who you are than where you are going, for where you are going will change as the world around you changes.” This quote, pulled from a Harvard Business Review article on building a company’s … Continue reading →

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Aug. 12

How Much Corporate Social Media is Too Much?

There is still a great deal of dissension regarding social media and its value for the business community—with some ready to give their right arm in its defense and others caring less if their tweets dwindle off or their corporate … Continue reading →

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