Tag Archives: social media

Aug. 09

Y&A Spark: New Client; EdTech Award Wins and Avoiding Contrived PR

There’s a lot to celebrate in our recent issue of the Spark Newsletter. Y&A welcomes a new client and congratulates edtech clients for their achievements in the industry. Also, read Principal Jennifer MacLeid Qotb’s “Two Cents” on maintaining genuine messaging … Continue reading →

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Jun. 27

Taking Advantage of Midsummer PR Planning

While midsummer can be slow, it is often a time when companies gear up for their Q4 plans to close out the year strong. Here are a few ways to keep the media relations momentum in step with end-of-year planning. … Continue reading →

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Oct. 30

A Picture is Worth a Thousand Words

The idiom “a picture is worth a thousand words” may date back to the early 1910s but it still holds true some 100+ years later. And while many of us get our news in multiple formats online, the images that … Continue reading →

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Jul. 11

Social Media Lessons from the Commander in Tweet

The top executive of the United States has been called the first Commander in Tweet. He has a penchant for tweeting – sometimes multiple times a day and at all hours – giving the media, US citizens and the world … Continue reading →

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May. 03

Maximizing the Content Lifecycle

Today’s marketing and PR programs rely on a steady stream of content, so it is key to get as much mileage out of a topic as possible. However, that doesn’t mean hitting “copy-paste” on everything. Each piece of content – … Continue reading →

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Sep. 21

Facebook Frenzy: Why B2B Marketers Should Post on Facebook

Social media has been a PR essential for a while now but many B2B companies still overlook the influence of Facebook. Why is that? Do you think your customers don’t visit Facebook? How many times did you check Facebook yesterday? … Continue reading →

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Jun. 05

Are You A…Twammer?

Marketing and PR pros alike are constantly on the lookout for new, innovative ways to connect with their respective audiences—whether customers, prospects, partners or media. And while social media has proven to be yet another effective channel for business or … Continue reading →

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Jul. 12

New Social-PR Tools Storify & Newsle

New social media resources are a dime a dozen for PR professionals and it can be a challenge to find the ones that will help bolster your PR programs and social media initiatives. Storify and Newsle are two sites that … Continue reading →

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Jun. 15

Tactically Speaking, Who Should “Own” Social Media?

As more and more social media channels pop up among an overwhelming, dizzying array of networks to manage, e.g., Pinterest, Instagram, SlideShare, the big debate on who should control social media within an organization is igniting. Many of my PR … Continue reading →

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May. 14

5 Tips to Maximize Media Coverage Mileage

A primary goal of any PR program is securing media coverage. Having a news outlet write about your company, quote your executives or use your client case study as an illustration of an industry best practice is an unbiased validation … Continue reading →

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