Tag Archives: SEO

Apr. 24

PR & SEO: Outrank Your Competitors on Google

Today, public relations provides a strong support for a company’s search engine optimization (SEO) efforts, as content created by PR pros helps build trusted links for associated organizations or clients. With Google’s Penguin and Panda updates, PR teams should ensure … Continue reading →

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Apr. 24

Keyword Crazy

Over the last six months, on behalf of clients, I have participated in numerous meetings with SEO firms on improving online rankings, increasing web site traffic, etc. No doubt many are masterful and have proven track records at their trade. … Continue reading →

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Jul. 20

PR Measurement: Not One Size Fits All

It has been said many, many times – you can’t draw a straight line from PR to revenue. However, that doesn’t mean we can’t measure PR. Just make sure you are measuring the right elements of the program. Here are … Continue reading →

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Mar. 23

Get In the Game: The Value of a Tweet for BtoBs

In all industries these days you will find some social media presence; however, that doesn’t mean it is any less intimidating for the companies who have not yet embraced it. And there are many valid reasons for the adoption lag … Continue reading →

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Feb. 09

Let Facebook Show the Personality of Your Organization

On a recent client call, I was asked why an organization needs a Facebook page and what the benefits are.  For me, the answer lies in the numbers.  It is hard to believe, but Facebook says they have 350 million … Continue reading →

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