Tag Archives: Public Relations

Aug. 14

Should You Pay to Play?

PR is traditionally categorized as earned media. Unlike advertising, there is no fee to share your thought leadership content, speak at a conference or win an award — you earn those opportunities based on merit. But the solid Sharpie lines … Continue reading →

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Mar. 17

Striking PR Gold

Any one who says there is no such thing as luck in PR, or business for that matter, hasn’t experienced success. Sure success always relies on hard work and resilience, but striking gold usually involves a small dose of luck, … Continue reading →

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Sep. 02

Back to School and the Post-Labor Day Push to 2015

As Facebook news feeds move from family beach pictures and ice bucket challenges to back-to-school snapshots (guilty on all accounts), the change in seasons and tempo is upon us. The post-Labor Day push into the final quarter of 2014 is … Continue reading →

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Nov. 15

Back to Basics: Planning a PR Campaign

Whether you are promoting a new product, company-backed research or a new area of expertise, developing a solid plan is an important first step. Time and time again, it has been proven that sketching out a solid strategy, from research … Continue reading →

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Apr. 24

PR & SEO: Outrank Your Competitors on Google

Today, public relations provides a strong support for a company’s search engine optimization (SEO) efforts, as content created by PR pros helps build trusted links for associated organizations or clients. With Google’s Penguin and Panda updates, PR teams should ensure … Continue reading →

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Jan. 03

PR New Year’s Resolutions for 2013

As 2013 kicks off, it is important to set professional goals along with your personal resolutions. Here’s a glance at my PR resolutions for the year ahead. Offer sound advice even if it deviates from current plans Making clients happy … Continue reading →

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May. 20

Totally LOST Without PR

As the end of LOST is drawing near, I realized that the hit TV series, a favorite among some of the Y&A team, relates to PR in several ways. LOST’s themes – redemption, destiny and survival – tie directly to … Continue reading →

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