The Matchbox Blog offers readers a conversational look at Young & Associates’ PR and marketing insights, best practices and style.
Tag Archives: product placement
Aug. 15
PR Lessons Learned; Domino’s Pizza’s Unorthodox Advertising Approach
Southwest’s Spirit Magazine recently spotlighted Domino’s Pizza’s turnaround campaign demonstrating that with the right strategy, even subpar tomato sauce can translate into increased sales. Designed by ad agency Crispin Porter & Bogusky, Domino’s’ campaign focused on its lackluster pizza through … Continue reading
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Feb. 11
Product Placement, Anyone?
Personal email blasts. They remind me of chain letters, except the four or five old friends who have me on their lists don’t always require me to pass on or be cursed with “five years of bad luck.” Like personal … Continue reading
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