Tag Archives: PR

Aug. 09

Y&A Spark: New Client; EdTech Award Wins and Avoiding Contrived PR

There’s a lot to celebrate in our recent issue of the Spark Newsletter. Y&A welcomes a new client and congratulates edtech clients for their achievements in the industry. Also, read Principal Jennifer MacLeid Qotb’s “Two Cents” on maintaining genuine messaging … Continue reading →

Posted by ::
Jun. 27

Taking Advantage of Midsummer PR Planning

While midsummer can be slow, it is often a time when companies gear up for their Q4 plans to close out the year strong. Here are a few ways to keep the media relations momentum in step with end-of-year planning. … Continue reading →

Posted by ::
Apr. 05

Friend or Foe: ChatGPT and PR

There’s been a lot of hand wringing since the launch of ChatGPT/AI-authoring tools for PR and marketing pros. Fear quickly bubbled to the surface that entire professions would be eliminated or at the very last downsized. Even some of our … Continue reading →

Posted by ::
Oct. 30

A Picture is Worth a Thousand Words

The idiom “a picture is worth a thousand words” may date back to the early 1910s but it still holds true some 100+ years later. And while many of us get our news in multiple formats online, the images that … Continue reading →

Posted by ::
Oct. 09

3 PR Tips to Close Q4 Strong

The weather is cooling down in many parts of the country, but in many cases PR activities are heating up for organizations. A strong PR push in Q4 can help companies achieve their overall 2015 corporate and marketing objectives and … Continue reading →

Posted by ::
Jul. 17

No Bad Blood – The Power of PR Giants

This post originally appeared as a My Two Cents column in the July issue of Young & Associates’ newsletter The Spark. The full newsletter can be read here. When Taylor Swift penned an open letter to Apple protesting their plans … Continue reading →

Posted by ::
Mar. 17

Striking PR Gold

Any one who says there is no such thing as luck in PR, or business for that matter, hasn’t experienced success. Sure success always relies on hard work and resilience, but striking gold usually involves a small dose of luck, … Continue reading →

Posted by ::
Mar. 03

M&A PR: A Different Beast

Over the years, Y&A has developed and overseen public relations plans for mergers, acquisitions, combinations and other M&A scenarios on behalf of clients. Whether these transactions are large or small, the process is nonetheless complex and requires sophisticated coordination of … Continue reading →

Posted by ::
Aug. 07

The PR Pay-for-Play vs Retainer Model

Over the years, we’ve received questions from potential clients about our business model and the value of a retainer relationship – often coming from companies with either limited dealings or previous negative experiences with PR agencies. Recently though, these questions … Continue reading →

Posted by ::
Jul. 16

The $9/Month PR Strategy

Yesterday, TechCrunch brought a new email database company, Pressfarm, some unwarranted attention. While the spotlight might be undeserved for the company, which supplies tech-focused reporter emails to users for $9/month, the tongue and cheek article from TechCrunch reporter Romain Dillet … Continue reading →

Posted by ::