The Matchbox Blog offers readers a conversational look at Young & Associates’ PR and marketing insights, best practices and style.
Tag Archives: PR strategy
Jun. 27
Taking Advantage of Midsummer PR Planning
While midsummer can be slow, it is often a time when companies gear up for their Q4 plans to close out the year strong. Here are a few ways to keep the media relations momentum in step with end-of-year planning. … Continue reading
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May. 31
The Magic of PR Momentum
It often looks like a fit of starts and stops – a press release here, a byline article there, perhaps a few media interviews at a conference, all followed by…silence. This haphazard PR approach is often symptomatic of stretched-thin marketing … Continue reading
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Jan. 24
4 Tips for Leveraging Hot-Button Media Issues
When hot-button issues arise in the media, should your company offer to comment? While we don’t advise taking political sides, if your spokesperson has relevant non-partisan industry insight, advice or analysis to offer, it can be a great opportunity for … Continue reading
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Mar. 17
Striking PR Gold
Any one who says there is no such thing as luck in PR, or business for that matter, hasn’t experienced success. Sure success always relies on hard work and resilience, but striking gold usually involves a small dose of luck, … Continue reading
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Sep. 22
The Art of Media Relevancy
One of the most important parts of achieving stellar PR results is positioning corporate news so it fits into reporters’ interests today. Forget about the fact that hundreds of emails are slamming into their Inboxes each day and the phone … Continue reading
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Aug. 07
The PR Pay-for-Play vs Retainer Model
Over the years, we’ve received questions from potential clients about our business model and the value of a retainer relationship – often coming from companies with either limited dealings or previous negative experiences with PR agencies. Recently though, these questions … Continue reading
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Oct. 18
What Is Our Involvement in PR?
Whether dipping their pinky toe into the PR waters or having never worked with an agency, many organizations–including marketing and senior execs–don’t have a strong understanding of their involvement in or commitment to a strong public relations program. Some have … Continue reading
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Aug. 15
PR Lessons Learned; Domino’s Pizza’s Unorthodox Advertising Approach
Southwest’s Spirit Magazine recently spotlighted Domino’s Pizza’s turnaround campaign demonstrating that with the right strategy, even subpar tomato sauce can translate into increased sales. Designed by ad agency Crispin Porter & Bogusky, Domino’s’ campaign focused on its lackluster pizza through … Continue reading
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Jul. 12
New Social-PR Tools Storify & Newsle
New social media resources are a dime a dozen for PR professionals and it can be a challenge to find the ones that will help bolster your PR programs and social media initiatives. Storify and Newsle are two sites that … Continue reading
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