Tag Archives: PR campaigns

May. 08

eBooks Are All the Rage

With the many opportunities to publish and repurpose content expanding and interest in reading lengthy white papers waning, many technology-driven companies have adopted eBooks as a way to educate BtoB consumers, generate leads and showcase thought leadership and market or … Continue reading →

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Feb. 08

What Can PR Pros Learn from Super Bowl Ads?

Some tugged at heartstrings and some made us feel empowered…and others were like watching a train wreck (read: GoDaddy). While they varied in themes, this year’s Super Bowl ads were memorable and drove serious revenues in the hours following their … Continue reading →

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