Tag Archives: metrics

Oct. 06

Balanced Social Media Posts: Curators vs Self Promoters

Social media dominates today’s media headlines, but companies are still struggling with the right balance of social media content/posts. Eric Boggs of Argyle Social, a social media dashboard tool, addressed this issue last week at Digital East. Argyle analyzed 150K+ … Continue reading

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Jul. 20

PR Measurement: Not One Size Fits All

It has been said many, many times – you can’t draw a straight line from PR to revenue. However, that doesn’t mean we can’t measure PR. Just make sure you are measuring the right elements of the program. Here are … Continue reading

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May. 23

Social Media Metrics – How Far Have We Come?

Unless you’ve been living under a rock, it’s impossible to ignore the omnipresence of social media in our daily lives – both personal and business – as well as its impact on society’s perceptions and decisions. Businesses still fall across … Continue reading

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