Tag Archives: media relations

Jun. 27

Taking Advantage of Midsummer PR Planning

While midsummer can be slow, it is often a time when companies gear up for their Q4 plans to close out the year strong. Here are a few ways to keep the media relations momentum in step with end-of-year planning. … Continue reading →

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Nov. 05

It’s the End of the (PR) World as We Know It

I know, it sounds dramatic. Don’t worry though — this isn’t another post about the death of the press release. However, I do believe we are experiencing a significant shift in the way PR is viewed overall and how companies … Continue reading →

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Jan. 24

4 Tips for Leveraging Hot-Button Media Issues

When hot-button issues arise in the media, should your company offer to comment? While we don’t advise taking political sides, if your spokesperson has relevant non-partisan industry insight, advice or analysis to offer, it can be a great opportunity for … Continue reading →

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Sep. 29

Press Contact a Must: “Who You Gonna Call?”

The digital marketing evolution as well as the ease of use in sharing information via social media channels has clouded the need and relevance of the online press center, the place where reporters and others can go for a one-stop … Continue reading →

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Nov. 17

The Value of Vertical Industry Press

Companies often strive for media placements in premier national and industry trade publications, but what about vertical market coverage? Widening your media outreach to include key verticals can showcase specific, in-depth expertise and how your organization differentiates itself in select markets. However, … Continue reading →

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Mar. 17

Striking PR Gold

Any one who says there is no such thing as luck in PR, or business for that matter, hasn’t experienced success. Sure success always relies on hard work and resilience, but striking gold usually involves a small dose of luck, … Continue reading →

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Sep. 02

Back to School and the Post-Labor Day Push to 2015

As Facebook news feeds move from family beach pictures and ice bucket challenges to back-to-school snapshots (guilty on all accounts), the change in seasons and tempo is upon us. The post-Labor Day push into the final quarter of 2014 is … Continue reading →

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Sep. 14

The Zen of PR

A “Type A” personality is often a shared trait among PR practitioners – meticulously planning every campaign detail, following up on all possible story angles and staying in constant contact with priority media and analysts. While these are all helpful … Continue reading →

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Aug. 31

Looking for Validation in Media Relations

We’ve been interviewing to add a new professional to the Y&A team (hooray) and one of our go-to interview questions is how do you get around the challenge of promoting a client whose own clients won’t talk to the media. … Continue reading →

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Jun. 08

Statistics are a Goldmine News Hook

No matter the industry, statistics-related news items grab media attention. And, as fresh stats indicate the evolution and forward-looking trends of a given marketplace, they can be the perfect PR opportunity for companies to rise to the top of the … Continue reading →

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