Tag Archives: marketing

Dec. 14

Multi-Pronged PR Strategies for 2017

As the year comes to a close, it’s helpful for marketing teams to evaluate what has worked well and what could use improvement in the new year. While some companies implement PR as a single stream strategy, a perennial lesson learned … Continue reading →

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May. 14

5 Tips to Maximize Media Coverage Mileage

A primary goal of any PR program is securing media coverage. Having a news outlet write about your company, quote your executives or use your client case study as an illustration of an industry best practice is an unbiased validation … Continue reading →

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Apr. 14

Cheers to 1982!

Check out the latest edition of The Spark, Young & Associates’ newsletter, which we issued this morning. In it we mark Young & Associates’ 28th anniversary and offer B2B social media tips. Founder Jean Young offers a My Two Cents … Continue reading →

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Feb. 16

Ways to a Reporter’s (or Blogger’s) Heart

With Valentine’s Day fresh on the brain, I was thinking about how many of the same tenets for personal friendships or romantic relationships also apply to professional relationships with reporters or bloggers. The dance of communication (or miscommunication at times) … Continue reading →

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Feb. 03

Extra, Extra…Read All About It

Although as Meggan put it in her last post – we are fashionably late to the blog party – we have been hard at work for the past three years developing and distributing an opinionated bi-monthly newsletter, peppered with some … Continue reading →

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Feb. 01

Fashionably Late

Finally! Young & Associates has its own blog. Welcome to The Matchbox. We are very excited to have a new channel to share with readers an inside view of how we work and think. Our goal is to offer our … Continue reading →

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