Tag Archives: journalists

Aug. 31

Looking for Validation in Media Relations

We’ve been interviewing to add a new professional to the Y&A team (hooray) and one of our go-to interview questions is how do you get around the challenge of promoting a client whose own clients won’t talk to the media. … Continue reading →

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May. 21

Right Here, Right Now: Tips for Getting News to Journalists

Timing a news announcement when reporters are looking for news to cover or focused on a specific trend or topic takes thoughtful planning (and sometimes a bit of luck) but following a few suggestions can help you make that critical … Continue reading →

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Mar. 26

The Value of Contributed Bylines – Not a Sales Pitch

The wide acceptance and use of byline or contributed articles continues to grow thanks to the vast amount of content online outlets need and still shrinking news staffs. Almost all online outlets accept some form of written thought leadership and … Continue reading →

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Oct. 06

Freelance Journalists are Still Journalists Playing By Different Rules

With today’s newsrooms keeping only a fraction of their former staffs on payroll while still gunning for high-quality, up-to-the-minute coverage, it was inevitable that media outlets would rely on freelance journalists’ support to make it all happen. Not only are … Continue reading →

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