Tag Archives: content

Apr. 05

Friend or Foe: ChatGPT and PR

There’s been a lot of hand wringing since the launch of ChatGPT/AI-authoring tools for PR and marketing pros. Fear quickly bubbled to the surface that entire professions would be eliminated or at the very last downsized. Even some of our … Continue reading →

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May. 03

Maximizing the Content Lifecycle

Today’s marketing and PR programs rely on a steady stream of content, so it is key to get as much mileage out of a topic as possible. However, that doesn’t mean hitting “copy-paste” on everything. Each piece of content – … Continue reading →

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Feb. 07

Buzzword Alert: What Content Marketing Means to PR

Content marketing is one of the latest buzzwords to come up in every new business and planning conversation we have. And while the principles of content marketing – creating, distributing and sharing content that speaks to target customers without an … Continue reading →

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