The Matchbox Blog offers readers a conversational look at Young & Associates’ PR and marketing insights, best practices and style.
Tag Archives: content marketing
May. 08
eBooks Are All the Rage
With the many opportunities to publish and repurpose content expanding and interest in reading lengthy white papers waning, many technology-driven companies have adopted eBooks as a way to educate BtoB consumers, generate leads and showcase thought leadership and market or … Continue reading
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Feb. 07
Buzzword Alert: What Content Marketing Means to PR
Content marketing is one of the latest buzzwords to come up in every new business and planning conversation we have. And while the principles of content marketing – creating, distributing and sharing content that speaks to target customers without an … Continue reading
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