The Matchbox Blog offers readers a conversational look at Young & Associates’ PR and marketing insights, best practices and style.
Tag Archives: case study
Aug. 21
Corporate Case Studies: Telling the Right Story
We often hear people say that products and services sell themselves with customer stories, but it isn’t that simple. The way the story is told matters greatly, as a company’s offerings continuously evolve and usage as well as results may not … Continue reading
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Aug. 31
Looking for Validation in Media Relations
We’ve been interviewing to add a new professional to the Y&A team (hooray) and one of our go-to interview questions is how do you get around the challenge of promoting a client whose own clients won’t talk to the media. … Continue reading
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