Tag Archives: bylines

May. 03

Maximizing the Content Lifecycle

Today’s marketing and PR programs rely on a steady stream of content, so it is key to get as much mileage out of a topic as possible. However, that doesn’t mean hitting “copy-paste” on everything. Each piece of content – … Continue reading →

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Mar. 26

The Value of Contributed Bylines – Not a Sales Pitch

The wide acceptance and use of byline or contributed articles continues to grow thanks to the vast amount of content online outlets need and still shrinking news staffs. Almost all online outlets accept some form of written thought leadership and … Continue reading →

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Nov. 04

5 Tips for Bolstering Byline Success

Even if you have a full pipeline of corporate news to share, byline articles are a cornerstone of any successful PR program. They build thought leadership and instill stronger credibility with your target audience. The key is to generate hard-hitting … Continue reading →

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Sep. 15

Why is Ghostblogging So Frightening?

OK, so it’s getting closer to Halloween – at least in my house – so apologies in advance for the title. Ghostblogging – a blog that is authored on behalf of a company or another person – has become a … Continue reading →

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