The Matchbox Blog offers readers a conversational look at Young & Associates’ PR and marketing insights, best practices and style.
Tag Archives: briefing
Jun. 26
Analyst Relations: What’s in it for vendors?
While some technology executives are skeptical of analyst firms because of their hefty price tags, analyst relations is a critical element of most technology vendors’ thought leadership and PR programs. Tech industry analysts ranging from Gartner to Forrester to Aberdeen … Continue reading
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