Tag Archives: best practices

Aug. 09

Y&A Spark: New Client; EdTech Award Wins and Avoiding Contrived PR

There’s a lot to celebrate in our recent issue of the Spark Newsletter. Y&A welcomes a new client and congratulates edtech clients for their achievements in the industry. Also, read Principal Jennifer MacLeid Qotb’s “Two Cents” on maintaining genuine messaging … Continue reading →

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Apr. 05

Friend or Foe: ChatGPT and PR

There’s been a lot of hand wringing since the launch of ChatGPT/AI-authoring tools for PR and marketing pros. Fear quickly bubbled to the surface that entire professions would be eliminated or at the very last downsized. Even some of our … Continue reading →

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Oct. 30

A Picture is Worth a Thousand Words

The idiom “a picture is worth a thousand words” may date back to the early 1910s but it still holds true some 100+ years later. And while many of us get our news in multiple formats online, the images that … Continue reading →

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May. 03

Maximizing the Content Lifecycle

Today’s marketing and PR programs rely on a steady stream of content, so it is key to get as much mileage out of a topic as possible. However, that doesn’t mean hitting “copy-paste” on everything. Each piece of content – … Continue reading →

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Sep. 29

Press Contact a Must: “Who You Gonna Call?”

The digital marketing evolution as well as the ease of use in sharing information via social media channels has clouded the need and relevance of the online press center, the place where reporters and others can go for a one-stop … Continue reading →

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Apr. 07

3 Tips to Pump Up Post-Conference Buzz

With March in the rearview mirror and with it SXSW, LeadsCon and a number of other key digital marketing conferences, it is time to start prepping for the next series of trade shows (regardless of the industry, it seems conferences … Continue reading →

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Oct. 09

3 PR Tips to Close Q4 Strong

The weather is cooling down in many parts of the country, but in many cases PR activities are heating up for organizations. A strong PR push in Q4 can help companies achieve their overall 2015 corporate and marketing objectives and … Continue reading →

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Sep. 21

Facebook Frenzy: Why B2B Marketers Should Post on Facebook

Social media has been a PR essential for a while now but many B2B companies still overlook the influence of Facebook. Why is that? Do you think your customers don’t visit Facebook? How many times did you check Facebook yesterday? … Continue reading →

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May. 08

eBooks Are All the Rage

With the many opportunities to publish and repurpose content expanding and interest in reading lengthy white papers waning, many technology-driven companies have adopted eBooks as a way to educate BtoB consumers, generate leads and showcase thought leadership and market or … Continue reading →

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Mar. 17

Striking PR Gold

Any one who says there is no such thing as luck in PR, or business for that matter, hasn’t experienced success. Sure success always relies on hard work and resilience, but striking gold usually involves a small dose of luck, … Continue reading →

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