The Matchbox Blog offers readers a conversational look at Young & Associates’ PR and marketing insights, best practices and style.
Tag Archives: analyst relations
Sep. 08
Ready for Analyst Relations?
Industry analysts hold significant power across many markets. Big-budget enterprise buyers often take their vendor and product advice and recommendations as gospel and rely on Magic Quadrants and Wave reports to create short-lists of vendors to consider before making purchases. It’s no … Continue reading
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Jun. 26
Analyst Relations: What’s in it for vendors?
While some technology executives are skeptical of analyst firms because of their hefty price tags, analyst relations is a critical element of most technology vendors’ thought leadership and PR programs. Tech industry analysts ranging from Gartner to Forrester to Aberdeen … Continue reading
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Nov. 22
Ingredients for a Successful PR Product Launch
In the spirit of Thanksgiving, as I double check my menu, grocery list and turkey cook times, let’s talk about the ingredients for a successful PR product launch. Product launches are not a one-way ticket to media fame. The key … Continue reading
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