VendAsta and Telmetrics Partner to Integrate Call Tracking into StepRep for More Holistic Reputation Management

Toronto, ON, November 3, 2010 — Bringing two best-of-breed solutions together, Telmetrics, the leading provider of advertising call measurement solutions, and VendAsta, a reputation intelligence software provider, today announced that VendAsta is integrating Telmetrics’ call-based metrics into its StepRep platform. VendAsta selected Telmetrics to boost StepRep’s offline listening data and provide local search advertisers a more holistic reputation management solution to assess their market presence and the ties to customer calls.

A white-label reputation management solution targeted to digital and traditional publishers with local advertisers, StepRep allows small and medium businesses (SMBs) to monitor customer feedback on social networks, blogs and consumer review sites. StepRep performs automated sentiment analysis on this data to provide a high-level picture of how customers feel about a business and how their sentiments are evolving over time.

With the embedded call data from Telmetrics, StepRep will offer local advertisers insights from VoiceTrends, which auto-transcribes consumer phone calls to merchants and tracks customer intelligence, such as keywords spoken and customer sentiment, in one easy-to-read dashboard.

“While the number of new media channels that businesses must monitor increases, customer phone calls are still key for SMBs. Adding call activity and caller trending data to StepRep will provide SMBs a more complete picture of how customers are interacting with their brand,” said Brendan King, CEO of VendAsta. “Telmetrics is the leading call measurement provider, and we were impressed with their commitment to quality, innovative features and the ease of integration.”

Telmetrics’ call measurement products track the lead generation quality of local search advertising for hundreds of thousands of SMBs and national franchise locations. VoiceTrends, launched in September 2010, is a speech-to-text analytics solution offering visibility into consumer phone calls with category, market and media channel insights. Telmetrics tracks additional advertising performance measures including call durations, caller demographics, caller locations and peak calling times.

“We are pleased to partner with a market leader like VendAsta-we share a common philosophy to focus on our core technologies and deliver leading-edge solutions to the local search marketplace,” said Bill Dinan, president of Telmetrics. “Tying call intelligence with reputation management is another way we can help bridge the online-offline gap and link online presence with customer service and lead quality.”

About Telmetrics, Inc.
Since 1990, media publishers, agencies and marketers have relied on Telmetrics ( to provide innovative call tracking and optimization solutions to help maximize the effectiveness of their marketing programs and increase revenues. Telmetrics offers the widest North American local number coverage with unmatched industry experience and quality of service, and scalable pay per call and subscription-based solutions to support enterprise-level measurement programs. Integrated reporting across online and offline channels provides publishers with the tools they need to prove value for traditional and digital mediums; while offering marketers a more complete ROI picture across converging media. For more information, visit

About VendAsta Technologies, Inc.
VendAsta Technologies, Inc. ( is a Saskatoon based company that builds white label software platforms for publishers. VendAsta’s offerings include brandable platforms for reputation intelligence and group buying. The company was founded in January of 2008 and employs a team of 26 software professionals.

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