TMP Directional Marketing Achieves Consecutive Year of Record Growth Increasing Interactive Revenue by 34 Percent

NEW YORK (February 9, 2009) – As national brands continue to reallocate their budgets across multiple mediums, TMP Directional Marketing (TMPDM), the largest local search marketing agency, celebrated an outstanding year in 2008 with 34 percent year-to-year interactive revenue growth.

In 2008, the company signed several new clients including Blackmon Mooring, The Men’s Wearhouse and OfficeMax.

“In this current economic environment, it is imperative that we assist our clients with the most cost effective media mix that drives traffic to their Web sites, calls to their locations and customers to their stores,” said Mike Flanagan, CEO of TMPDM. “Our proprietary research allows us to allocate our clients’ budgets efficiently to ensure they receive maximum return on investment for their advertising spend.”

Nearly 1,000 companies use TMPDM’s services, including 100 of the Fortune 500. Applying a proprietary Media Usage to Cost Allocation model allows TMPDM to look holistically at multiple online and offline advertising mediums, giving the agency the ability to right-size campaigns and utilize client spend efficiently.

Other company milestones this year include sweeping the creative design category at the Yellow Pages Association’s Industry Excellence Awards, hosting a successful local search marketing client summit in Ft. Lauderdale, Fla., and releasing – for the second year in a row – a comprehensive Local Search Usage Study conducted by comScore.

In November 2008, Mike Flanagan was appointed president and CEO upon Stuart McKelvey’s departure. McKelvey remains on the board of directors.

TMP Directional Marketing
TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile advertising solutions to top national brands. Combining its years of success in Yellow Pages advertising with online search expertise gained as a former unit of, TMPDM serves hundreds of clients, including more than 100 Fortune 500 companies. Privately held by the Audax Group, TMPDM is headquartered in New York with nearly 600 employees and 15 offices in the U.S. and Canada. For more information, visit

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