TORONTO, April 24, 2012 – Honored for its innovative contributions in advancing local search performance measurement, Telmetrics, the leading provider of advertising call measurement solutions, has won the Local Search Association’s Industry Excellence Award for “Mobile Platform or New App”. Held annually, the awards recognize local search publishers, marketers and suppliers for outstanding achievements in the local advertising business. Winners were named during an awards reception at the association’s 2012 conference, held in partnership with BIA/Kelsey, in Boca Raton, Fla.
“By unveiling mobile call tracking solution m.Call and expanding globally this past year, we are helping local search publishers and agencies take the next step in monetizing the massive mobile advertising opportunity. The rich performance data our solutions offer help advertising providers optimize cross-platform ad programs,” said Bill Dinan, president, Telmetrics. “m.Call has been a game-changer in call measurement, as it delivers rich mobile call data beyond click-to-call and without the need for call tracking phone numbers.”
m.Call allows mobile local search publishers and application developers to capture valuable call data without traditional call tracking numbers, providing a scalable and cost-effective way to measure and monetize mobile ad performance. Built exclusively for mobile app publishers, m.Call provides reporting on all calls generated by mobile search ads and mobile banner ads, without the use of call tracking phone numbers. The solution is embedded within the app via a simple plug-in. Unique tracking IDs, which are linked to advertiser phone numbers or “call” buttons within each ad, seamlessly initiate calls.
“I congratulate our Industry Excellence Award winners on championing innovative programs that have positively redefined the local search space to the benefit of our advertising clients,” said Neg Norton, president of the Local Search Association. “In today’s rapidly changing media environment, our industry is providing local businesses with the tools they need to drive the next level of their success.”
Telmetrics, which also received the Industry Excellence “Supplier of the Year” award, specializes in call measurement solutions that track the lead generation quality of local search advertising and pay per call programs for the leading brands in local search. This includes both publishers and agencies that serve millions of SMBs and national franchise locations across North America and Europe. Using call tracking numbers to measure the ad-driven calls across all media channels reveals what type of caller activity and leads an ad program delivers and can be used to optimize the program for higher quality lead generation.
About Telmetrics, Inc.
For more than 20 years, Telmetrics has been the Call Measurement industry leader. Telmetrics’ call tracking solutions, which are available in North America and across Europe, enable marketers to evaluate consumer phone response to ads by providing valuable ad feedback and consumer call intelligence. With greater visibility into advertising performance across all media channels—digital, mobile, print and more—media publishers, agencies and advertisers can optimize the media mix for higher quality lead generation, resulting in increased revenues and a more complete picture of ROI across converging media. For more information, visit Telmetrics.com.
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