TORONTO, April 22, 2009 – As demand for performance-based advertising increases, Telmetrics, the leading provider of call measurement solutions, today announced that the company’s board of directors has promoted senior vice president and director of yellow pages strategy Bill Dinan to president. Former president Richard Zurawski will remain on the board of directors and will serve as the company’s chief financial officer.
Responsible for leading Telmetrics’ evolution from print-centric tools to multi-media, leads-based measurement solutions, Dinan was appointed president due to his breadth of call measurement experience and success working with local search publishers and advertisers to integrate the company’s call tracking solutions.
“I look forward to driving Telmetrics’ next stage of growth, building new strategic partnerships and expanding our solutions in online and traditional media channels,” said Dinan. “Our proven track record in local search and our scalable call measurement technology have set a solid foundation for the company. With the proliferation of media choices, there has never been a more important time for publishers and advertisers to prove value.”
An accomplished executive for both print and interactive media, Dinan joined Telmetrics in 1998 and played an integral role in establishing Telmetrics’ brand leadership in the Yellow Pages industry. He has held many roles within the company and previously oversaw the company’s technology group where he provided strategic direction for key product innovations, including cross-media ROI reporting and performance-based measurement solutions.
About Telmetrics, Inc.
Since 1990, local search publishers, agencies and marketers across North America have relied on Telmetrics to provide innovative call tracking solutions to help maximize the effectiveness of their marketing programs and increase revenues. Considered the pioneer of call measurement, Telmetrics remains the industry’s primary partner of choice, providing the widest North American local number coverage with unmatched industry experience and quality of service, and scalable pay per call and subscription-based solutions to support enterprise-level measurement programs. Integrated reporting across online and offline channels provides publishers with the tools they need to prove value across Print, Internet Yellow Pages and local search; while providing marketers with a more complete ROI picture across converging media. For more information, visit www.telmetrics.com.
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