Tech PR Agency Young & Associates Inks Relationship with Mobile Emergency Response App In Case of Crisis

Award-Winning Agency Strengthens Education Technology and Mobile App Expertise

Washington, DC, November 05, 2013 — Young & Associates, a technology public relations agency, today announced that mobile emergency response and business continuity solution In Case of Crisis has selected Young & Associates to spearhead a strategic public relations initiative. A service line of IT professional services firm Irving Burton Associates, In Case of Crisis is working with Young & Associates to elevate its visibility and thought leadership with higher education, K-12 and commercial organizations.

“Our new Young & Associates-led PR program has already had a positive impact on our marketplace presence helping us secure media opportunities that reach our target customers in a variety of markets,” said Christopher Britton, general manager of In Case of Crisis. “Young & Associates is more than a PR vendor – they are a true partner that delivers on their plans.”

Through a strategic and successfully executed national and trade media relations and thought leadership PR program, Young & Associates will help highlight the emergency mobile app’s unique differentiators and overall value proposition among its target audiences.

“Our previous experience with both the higher education technology and mobile app markets gives In Case of Crisis a leg up, as we can quickly define and promote their unique attributes in a variety of markets,” said Jennifer MacLeid Qotb, principal and co-owner of Young & Associates. “With a strategic and early investment in PR, In Case of Crisis will benefit from an expanded marketplace reputation and footprint.”

In 2013, Young & Associates has also added to its client roster employee recognition provider Michael C. Fina, online video platform Panopto, local Internet marketing provider Surefire Social and mobile ad platform xAd.

About Young & Associates
As trusted advisors to high-growth technology companies for 30 years, Young & Associates is the premier strategic public relations agency for companies seeking clear market visibility, elevated industry reputation and bottom-line results. An award-winning boutique public relations firm, Young & Associates helps technology companies market and promote their products, people and services. For more information, please visit


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