Reviews Say Call Tracking Is In: Yelp Selects Telmetrics for Call Measurement

Toronto, March 7, 2011 – Proving the relevance of call metrics for any digital media, Telmetrics, the leading provider of advertising call measurement solutions, today announced that it has been selected by Yelp, the community-led local search and reviews site.

Yelp, which receives more than 45 million monthly visitors and has more than 16 million reviews, will use Telmetrics’ call tracking solutions to help measure the volume of phone calls the site is driving to Yelp-listed businesses.

“We look forward to working with Telmetrics to better understand the impact and value that Yelp profile pages can deliver to businesses,” said Lemar Hight, director, business operations and finance.

Telmetrics’ call measurement products validate the performance of local search advertising for hundreds of thousands of SMBs and national franchise locations. In addition, call counts from unique phone numbers can be analyzed for operational efficiencies, lead generation insights and ad program optimization.

“We are very excited to be working with Yelp, one of the premier names in today’s local advertising market,” said Bill Dinan, president of Telmetrics. “With Yelp and Yelp Mobile’s traffic numbers continuing to grow, call measurement will offer greater visibility into the high quality leads that Yelp generates.”

About Telmetrics, Inc.
Since 1990, media publishers, agencies and marketers have relied on Telmetrics to provide innovative call tracking and optimization solutions to help maximize the effectiveness of their marketing programs and increase revenues. Telmetrics offers the widest North American local number coverage with unmatched industry experience and quality of service, and scalable pay per call and subscription-based solutions to support enterprise-level measurement programs. Integrated reporting across online and offline channels provides publishers with the tools they need to prove value for traditional and digital mediums; while offering marketers a more complete ROI picture across converging media. For more information, visit

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