ReachLocal’s DealOn Selected by NimbleCommerce to Source and Syndicate Deals for Publishers Nationwide

(SOMERVILLE, N.J.) – March 3, 2011 – ReachLocal (NASDAQ:RLOC) subsidiary DealOn™, a deal commerce company, announced today an agreement with NimbleCommerce, a leading white-label local commerce platform in the group-buying space. The relationship will allow NimbleCommerce’s over 50 local and national publisher clients the ability to source from DealOn’s quality, deal offers in nearly 20 U.S. markets via the Company’s open and two-way group-buying exchange, OfferEx.

“Sourcing and curating group-buying offers is a challenging—yet pivotal—component to the success of deal commerce. With this new relationship, we combine DealOn’s quality local and national merchants with NimbleCommerce’s strong network of publishers with broad consumer reach,” said Rich Razgaitis, General Manager of DealOn. “NimbleCommerce’s publishers and technology increase the power and reach of the DealOn platform. We’re thrilled to have them as a partner in our pioneering open source offer exchange.”

OfferEx will give NimbleCommerce’s publishers access to DealOn’s inventory of deals, providing publishers more revenue opportunities, and for consumers, greater diversity of experiences and offers.

“Technology alone is not enough to scale a group-buying business. The quality of offers sourced by DealOn provide NimbleCommerce and its publishers a competitive advantage in the fast-growing local commerce space,” said Prashant Nedungadi, CEO of NimbleCommerce. “Our customers can now leverage our technology, while also selecting any offer available in the OfferEx exchange by market or category, and then sell it on their own branded deal site.”

In addition to OfferEx, DealOn offers a turnkey, co-branded deal platform, providing publishers the ability to offer their audiences access to all of DealOn’s premium offers. For more information about DealOn, visit, or email for publisher opportunities.

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About DealOn

DealOn, a wholly owned subsidiary of ReachLocal, is a leading deal commerce platform, providing daily discounts on restaurants, spas, events and other experiences from merchants in nearly 20 U.S. markets. Delivering quality customers to local merchants, DealOn operates OfferEx, a two-way offer exchange allowing deal suppliers and resellers to collaborate in a neutral performance-based environment. For more information, visit

About NimbleCommerce

NimbleCommerce is a leading white-label local commerce platform, which enables publishers and local media companies to offer their own branded local commerce/group buying service. Its services include secure e-commerce platform with group buying dynamics, coupon redemption system for merchants, merchandising and promotion features, syndication and sourcing partners, mobile support, email campaign management, and robust analytics and reporting. To learn more, visit

About ReachLocal

ReachLocal, Inc.’s (NASDAQ: RLOC) mission is to help small- and medium-sized businesses (SMBs) acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing solutions, including search engine marketing (ReachSearch™), Web presence (ReachCast™), display advertising (ReachDisplay™) and remarketing, online marketing analytics (TotalTrack®), and our out-of-the-box assisted chat service (TotalLiveChat™), each targeted to the SMB market. ReachLocal delivers this suite of services to SMBs through a combination of its proprietary technology platform and its direct, “feet-on-the-street” sales force of Internet Marketing Consultants and select third party agencies and resellers. Bizzy™, a personalized local business recommendation engine, and DealOn™, a deal commerce company, are wholly owned subsidiaries of ReachLocal. ReachLocal is headquartered in Woodland Hills, CA, with offices throughout North America and in Australia, the United Kingdom and Germany.

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements. These statements are based on the current expectations or beliefs of management of ReachLocal and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) failure to compete successfully in a highly competitive and rapidly changing marketplace, (3) failure to retain key employees, and (4) other factors affecting the business operation of ReachLocal. More detailed information about these and other factors that may affect current expectations may be found in filings by ReachLocal with the U.S. Securities and Exchange Commission. ReachLocal is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

Media Contact:
David Glaubke
Director of Corporate Communications
ReachLocal, Inc.
(818) 936-9908

For DealOn: Jennifer Mirabile, Young & Associates, (724) 772-2038,

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