Maximizer Software Sweetens the Sales Pie for Small Businesses with New Team Edition and Upgraded Entrepreneur Edition

VANCOUVER, BRITISH COLUMBIA – June 29, 2010 – Offering small businesses marquee sales tools and upgraded contact management capabilities to leverage pipeline opportunities in real time, Maximizer Software Inc., a leading provider of simple, accessible customer relationship management (CRM) and mobile CRM solutions, today announced the availability of the first-ever Maximizer CRM 11 Team Edition and enhanced CRM 11 Entrepreneur Edition.

Entrepreneur Edition is tailored for organizations with individual or up to five networked users that primarily need contact management functionality. The new Team Edition is designed for organizations with 5-50 networked users that demand more advanced sales opportunity management and collaboration. These latest offerings complete the rollout of Maximizer CRM 11 across four editions, with Group and Enterprise Editions previously launched on March 29.

“With today’s small business landscape tougher than ever, professionals are demanding real-time access to critical customer and prospect information—as well as the ability to strategically act on sales pipeline activity—in a moment’s notice,” said William Anderson, executive vice president of technology, Maximizer Software. “Our new ‘Team’ approach to sales was developed with this in mind, as Maximizer CRM 11 enables powerful collaboration and knowledge sharing among colleagues so they can collectively focus on efficiently closing the highest priority sales opportunities, whether in the office or on the road.”

Harnessed Sales Opportunity Management and New Intuitive Interface
Maximizer CRM 11 offers expanded sales force automation capabilities and tools to proactively monitor and keep sales opportunities moving forward. Team edition specifically offers advanced Sales Opportunity Management, which enables companies to create Sales Teams within the system—whether domestic or international, with time zone support built into related appointments and tasks. Sales managers are able to leverage critical insight into the status of sales deals in the pipeline with real-time access into performance data by representative or sales team, to better focus resources and facilitate stronger collaboration to close key deals. Additionally, sales team members can quickly merge customer information with professional HTML email templates for timely sales outreach and follow-up activities.

Maximizer CRM 11 features a new, intuitive user interface based on Microsoft Office’s familiar “ribbon” style navigation found at the top of Microsoft Office applications. Users can optimize their customer list management by associating specific column views to catalog searches and “favorites” lists for quicker search results.

“Maximizer CRM 11 continues its strong tradition of intelligent and sensitive improvements to a versatile and powerful contact management package,” said Douglas Raynor, owner, Consultation Financial, a financial consultancy that previewed Maximizer CRM 11 Entrepreneur Edition. “This version adopts Windows 7’s familiar navigation style, improves its use as a hub for initiating and tracking correspondence and keeps my large corporate and personal contact list fresh for immediate use.”

More Small Business-Centric Mobile CRM Features
Delivered via BlackBerry® devices, Maximizer Mobile CRM gives small business professionals instant access to information in the field, including customers’ history, leads, sales opportunities, dashboards, customer service cases, documents, and schedules. Included in Maximizer CRM 11 Team Edition and available as an add-on product for Entrepreneur Edition, new Maximizer Mobile CRM features include optimized usability, such as a redesigned interface, tighter integration with native BlackBerry applications, and more end-to-end features that enable deeper interaction with real-time customer data. Wireless synchronization is no longer required. Specific new offerings include:
• Real-time access to content, documents and e-mail attachments stored in the central Maximizer CRM database
• GPS functionality with turn-by-turn maps and navigation, which enables mobilized workforces to optimize their time on the road and get new directions on-the-fly if schedules unexpectedly change
• Multimedia support for video, voice and images that can be easily saved to a current Maximizer CRM record
• Mobile CRM multi-user support, which allows users to assign tasks, escalate cases, and assign opportunities to other colleagues without returning to the desktop application

Availability and Pricing
Featuring CRM functionality specifically tailored for smaller teams, Maximizer CRM 11 Team and Entrepreneur Editions are available from Maximizer or through its global network of business partners. Team Edition is priced at $549 MSRP per license, which includes desktop and mobile access, as well as one year of inclusive upgrade assurance and technical support. Entrepreneur Edition is available for $199 MSRP and includes desktop access with the option for mobile access as an add-on product with additional license fees. Please inquire for full pricing and promotional offers valid until August 31, 2010.

About Maximizer Software
Maximizer Software delivers Customer Relationship Management (CRM) software and professional services to meet the needs, budgets and access requirements of entrepreneurs, small and medium businesses and divisions of large corporations. Simple, easy-to-use and affordable, Maximizer CRM enables companies to mobilize their workforces through all-access Web, Mobile and Desktop delivery methods. Easily configurable for organizations in any industry, Maximizer CRM optimizes sales processes, enhances marketing initiatives, and improves customer service to ultimately boost productivity and revenue. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licenses to more than 120,000 customers since 1987. For more information, please visit:

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