Maximizer Software and 90 Degree Software Form Strategic Alliance to Deliver Enhanced Business Intelligence for SMB CRM Community

VANCOUVER, BRITISH COLUMBIA – October 26, 2007 – Maximizer Software Inc. (TSX: MAX) and 90 Degree Software today announced a strategic partnership to provide enhanced business intelligence (BI) and visibility reporting tools to Maximizer’s CRM customers. Through the Radius90 collaborative reporting platform for Microsoft SQL Reporting Services, CRM business users are able to more easily search, share, collaborate and create reporting assets. General availability of the joint offering is scheduled for November 2007.

“This partnership provides a comprehensive business intelligence solution that will enable our customers to get visibility into their business through a rich, user-friendly environment,” said William Anderson, executive vice president of technology, Maximizer Software. “As business users have different information requirements, such as sales forecasts, customer service case updates, and marketing ROI reports, Radius90 gives them the ability to collaborate and re-use report components to get the information they need.”

Radius90 is a new collaborative reporting platform that brings social networking to report users, by allowing each element of a report to be shared among users. Through an interface as familiar as Microsoft Office, report content can be tagged and categorized to allow for easy retrieval, and content creators can publish reporting content to other users – dramatically increasing collaboration across the organization.

“Radius90 is quickly becoming the reporting solution of choice for organizations using Microsoft SQL Reporting Services,” said Richard Katrusiak, vice president of business development, 90 Degree Software. “Our unique approach to providing a collaborative re-usable reporting environment, combined with the ease of use of an Office-like interface, will bring Maximizer CRM clients immediate value and increased productivity.”

With 100 percent Microsoft Report Definition Language (RDL) compliance, Radius90 operates within clients’ Microsoft infrastructure. Jason Carlson, product unit manager for Microsoft SQL Reporting Services adds, “This is a great example of the talented partner ecosystem that surrounds Microsoft SQL Server Reporting Services. Using the extensible SQL Server Reporting Services platform, this new offering from 90 Degree Software and Maximizer truly allows customers to realize the power of rich, enterprise reporting capabilities directly from their familiar CRM environment—creating an impressive reporting experience for end users.”

On November 7, Maximizer and 90 Degree Software will host a one-hour Webinar, which will provide a preview of the new Radius90 offering. For more information or to register, please visit

About Maximizer Software
Maximizer Software is the world’s leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications. The Maximizer line of products helps companies develop more responsive, personalized and profitable customer experiences. Built on a modern, Web-based architecture, Maximizer is easily integrated with existing corporate systems and features the latest in sales force automation, marketing automation, email marketing and customer service technologies in a single mobile-accessible business management system. Maximizer Software has sold more than 1 million licenses of its award-winning software solutions to companies ranging in size from entrepreneurs to multi-national organizations. Customers include: Siemens, Playground – an Intrawest Company, HSBC, Cathay Pacific, TD Securities, Brian Tracy International, South Carolina Department of Commerce and Lockheed Martin.

Maximizer Software is a global business with an ecosystem of more than 8,000 corporate customers, 400 business partners and offices in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, or to request a free trial please visit:

About 90 Degree Software
90 Degree Software is an independent software vendor that has created an innovative reporting platform that will enable organizations to derive more value from their existing business intelligence systems. The privately held company is headquartered in Vancouver, Canada. For more information, visit

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.’s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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