VIENNA, Va. (Mar. 30, 2011) – Localeze, the largest business listings identity management provider for local search, today announced that the company has promoted Gib Olander to vice president of market development. In this new role, Olander will monitor key market trends and work with current and prospective clients to understand the needs of the local search business listings market – translating those needs into current and emerging Localeze products.
Based on industry and client insight, Olander will vet local search business listings management product concepts from a scalability and viability perspective, bringing that knowledge to Localeze’s product development, engineering and sales teams. Among other initiatives, he will focus on solving challenges facing businesses, as well as local search platforms, all of which are struggling to validate and harmonize the myriad of local business listings identities currently proliferating the local search landscape.
“As the local search industry grows rapidly with mobile and social search, Localeze is bringing more technology innovation to the market to increase trust in and utility of anchor business listing Name, Address and Phone (NAP) identities and Gib will be instrumental in ensuring our products are ahead of the curve,” said Jeff Beard, president, Localeze. “From the beginning, Gib has helped revolutionize Localeze to its current state as the largest provider of local search business listing identity management for search, social and mobile search sites. We look forward to his continued contributions in his new role.”
Over the past decade, Olander has become a recognized thought leader in the local search industry on topics including the semantic web, location-based services, mobile and social search. He is a frequent speaker at search industry conferences including BIA/Kelsey, PubCon, SES and SMX, among others.
Localeze is the largest business listings identity management provider for local search. As a trusted partner, Localeze maintains direct, authorized relationships with local search platforms, national and regional brands, channel partners and local businesses. The company provides businesses essential tools to verify, manage and enhance the identity of their local listings across the Web. Through these relationships and access to authoritative local business information, Localeze is the largest provider of trusted, enhanced online local business listings in the local search industry. Localeze is a privately held company headquartered in Vienna, Virginia. For more information, visit www.localeze.com.