VIENNA, Va. (April 5, 2011) – Localeze announced today an agreement with ReachLocal to deploy its business listings identity management solution to ReachLocal’s award-winning Web presence platform, ReachCast™. Through ReachCast’s data syndication network, the Localeze solution provides customers of ReachCast with improved online business listings visibility across multiple publishers.
Helping small- and medium-sized businesses (SMBs) take control of their online anchor identities – Name, Address and Phone Number (NAP), Localeze enables ReachCast to certify, enhance and manage SMBs’ local business listings with rich keywords and links. Localeze distributes ReachCast client business listings through direct, trusted relationships to more than 120 local search platform partners.
“Establishing and actively managing your online business listing is a core component of managing your complete Web presence,” said Andrew Brooks, senior vice president of global product operations and integration for ReachLocal. “Localeze gives ReachCast a cost-effective way to help SMBs optimize online visibility across multiple local publisher platforms.”
ReachLocal has worked with Localeze for more than five years to help support business data integration through its SMB-focused products.
“Today, it is all about establishing the authoritativeness of local business listings, improving content and organizing that content for online findability and visibility,” said Jeff Beard, president, Localeze. “ReachLocal’s ReachCast is a unique solution that drives SMBs’ Web content and presence across multiple channels including helping businesses claim, verify and manage their core local identities on an ongoing basis.”
Localeze is the largest business listings identity management provider for local search. As a trusted partner, Localeze maintains direct, authorized relationships with local search platforms, national and regional brands, channel partners and local businesses. The company provides businesses essential tools to verify, manage and enhance the identity of their local listings across the Web. Through these relationships and access to authoritative local business information, Localeze is the largest provider of trusted, enhanced online local business listings in the local search industry. Localeze is a privately held company headquartered in Vienna, Virginia. For more information, visit www.localeze.com.
ReachLocal® is a registered trademark of ReachLocal, Inc.