Partnership Combines Tagless First-Party Data with Targeted Audiences and Programmatic Direct Inventory for More Effective Ad Campaigns
NEW YORK and CHICAGO – May 7, 2013 – Legolas Media, the leading provider of high-quality programmatic direct inventory, and BrightTag, the leading tag management and Omni-channel data integration solution provider, today announced an expanded digital marketing partnership. Through the agreement, joint customers can now leverage a real-time, transparent first-party data collection model to deliver richer, more targeted media campaigns across guaranteed, brand-safe inventory.
“We’re excited to expand our partnership with BrightTag to help further establish their technology as the new industry standard for integrating rich online and offline first-party data into digital ad targeting,” said Jonathon Shaevitz, CEO, Legolas Media. “This model aligns with our vision to provide clients a fully integrated and transparent way to leverage multilayered, unique data sets for deeper consumer engagement via guaranteed direct channels.”
As part of the partnership, Legolas Media will integrate with BrightTag Fuse™, an Omni-channel data integration platform that connects customer activities across online and offline channels in real time. Using the cloud to overcome the technical limitations of Web browsers, the service instantly connects and synchronizes data from places where traditional browser tags don’t work including mobile ads, point-of-sale, CRM, call centers, kiosks and more.
“This partnership enables brands and agencies to leverage the power of their first-party data for use in their audience targeting and guaranteed inventory pools in a highly transparent and trusted manner,” said Tony Bombacino, Chief Marketing Officer, BrightTag. “As a preferred BrightTag Fuse partner, Legolas is helping to drive expanded targeting innovation in the ad tech marketplace.”
Founded in 2009, BrightTag is the world’s most widely adopted enterprise tag management solution, powering 500+ leading brands and agencies worldwide. BrightTag gives marketing, agency and analytics teams autonomy fromIT cycles, accelerates the launch of new partners/campaigns and significantly improves site performance. Through our Bright(er) approach to Tag Management and Omni-Channel data integration, BrightTag empowers you to collect, connect and synchronize your cross-channel customer data in real-time, from websites and beyond, including mobile, email, ads, point-of-sale, CRM, call center, kiosks and more, enabling you to deliver smarter, more relevant Omni-Channel marketing experiences that improve engagement, conversion and loyalty.
BrightTag’s award-winning solutions facilitate billions of requests across the globe, supporting top brands with over $1.5 trillion in commerce, including Allstate, Crate & Barrel, GAP, Starwood Hotels and Resorts, 1-800-Flowers, Macy’s, jetBlue Airways, DeVry University, and many more. Visit us on the Web at www.BrightTag.com, follow us on Twitter @BrightTag, like us on Facebook at Facebook.com/BrightTag and discover a Bright(er) approach.
About Legolas Media
Founded in 2009, Legolas Media is the leading provider of programmatic direct solutions. Providing advanced audience targeting to leading brand marketers through proprietary technology, Legolas delivers the unique ability to forecast and buy audiences at scale across premium publishers. Legolas’ media buying platform provides integrated planning, media activation, unified data analysis and measurement services and consistently delivers superior results to leading CPG, Automotive, Retail and Finance advertisers. Legolas is based in New York City with offices in Israel. For more information, please visit legolas-media.com.
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