VANCOUVER, BRITISH COLUMBIA and SAN MATEO, CA – June 4, 2008 – Maximizer Software Inc. (TSX:MAX), a leading provider of simple, accessible customer relationship management (CRM) solutions, announced its support for the Open Data Initiative unveiled today by Jigsaw, a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global membership. Advancing an open-source approach to company data, Jigsaw’s Open Data Initiative makes it easy to search, select, and import company data for Free into leading CRM and Contact Management solutions.
With this announcement, Maximizer Software will leverage the Free company data provided through Jigsaw’s Open Data Initiative to make it simple for their customers to search, select, and import Jigsaw’s accurate and up-to-date company data into their own database of contacts. Maximizer Software and Jigsaw also worked together to develop a native CSV file format that maps to Maximizer CRM, allowing their customers to easily populate any of the four Maximizer CRM editions – Enterprise, Group, Professional and Entrepreneur – with Jigsaw’s Free company data.
“We are pleased to partner with Jigsaw as it reflects Maximizer’s commitment in continuing to deliver access to valuable information through our CRM software that helps small and medium-sized businesses improve their sales and marketing,” said John Caputo, president, Maximizer Software. “Whether we’re working with an established company that needs database enhancements or helping a startup build an instant prospect list, our customers can leverage Jigsaw’s Open Data Initiative to get additional value out of Maximizer CRM.”
Jigsaw’s Open Data Initiative is the company’s latest move to democratize data and make it easily accessible to businesses of all sizes. At its founding in 2004, Jigsaw was first to introduce a directory of business contacts that harnessed the “wisdom of the crowds” through user generated content. Building off of this success and experience, Jigsaw has introduced company data that has been developed in the same manner and is now Free and easy to download in bulk by Jigsaw’s members and partners. As a founding member of Jigsaw’s Open Data Initiative, Maximizer Software has enabled its customers to pre-load Maximizer CRM with Free company data provided by Jigsaw.
“To effect industry change, it is important to align with the best in the field,” said Jim Fowler, CEO and co-founder, Jigsaw. “Together with leading CRM and Contact Management solution providers, including Maximizer Software, we are changing the course of the data industry. Visit any website, directory or mapping application and you can find the basic company information for individual companies in the public domain. However, if that information is needed in aggregate, it can be very expensive or time consuming to gather and integrate that data into business processes. Jigsaw believes that company data should not only be freely available but easily accessible and transferable to professional contact systems and enterprise-level CRM solutions.”
For more information about Jigsaw’s Open Data Initiative, please visit: www.jigsaw.com/OpenDataInitiative.xhtml .
About Maximizer Software
Maximizer Software is a leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. Built on a web-based architecture, Maximizer CRM offers sales, marketing, and customer service users and managers their choice of access to customer information – through the desktop, web, or mobile device. Maximizer Software has sold over one million licenses to more than120,000 customers, ranging in size from entrepreneurs to multi-national organizations, including: Siemens, Société Générale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific. Maximizer Software is a global business with offices and over 400 business partners in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit: www.maximizer.com.
About Jigsaw
Jigsaw (www.jigsaw.com) is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global membership. Today, the Jigsaw community and more than 500 enterprises use the Jigsaw directory to access information for 8 million business contacts and 1 million companies. Jigsaw delivers low-cost and easy access to high-value business information that can be used to identify key decision makers and people for purposes such as sales, marketing, recruiting and customer service. Founded in 2004, Jigsaw is located in San Mateo, Calif. and is funded by Austin Ventures, El Dorado Ventures, and Norwest Venture Partners.
This release may contain certain forward-looking statements reflecting Maximizer Software Inc.’s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.