McLean, Va. – January 8, 2019 – BackOffice Associates, the worldwide leader in solutions that solve enterprises’ most complex data transformation challenges, today named Zarina Lam Stanford as Chief Marketing Officer. Stanford joins the company as it extends its leadership and reach into new industries and geographies worldwide. Reporting to CEO David Booth, Stanford will oversee all aspects of the company’s global and corporate brand and marketing strategy and operations across all markets.
“We are ecstatic to have Zarina join the BackOffice family and are eager to leverage her passion, creativity, industry knowledge, and proven leadership to deliver exceptional business growth and customer experience,” said Booth.
An industry veteran, Stanford was formerly CMO of SAP Asia Pacific and Japan. Prior to SAP, she was Vice President at IBM, serving global, North America, and growth markets in IBM’s Systems and Software business units. Stanford was named a CMO Fellow by UK-based Marketing Academy and received the distinction of “Woman of the Decade in Technology and Innovation” at the Women Economic Forum in 2018. A champion for diversity and inclusion initiatives, Stanford also serves on the Board of Directors at BD Foundation.
“Data as a currency is a global phenomenon that presents unprecedented challenges and opportunities for businesses of all sizes. I look forward to working with our regional presidents, the world-class BackOffice team of consultants, and the entire BackOffice team to advance our customers’ business goals and data journey to bring relevance and drive engagement along the way. With Dave and the executive team, as well as our blue-chip Board and fellow associates, I am in good company.”
About BackOffice Associates
BackOffice Associates solves complex enterprise data transformation challenges by combining data expertise, intelligent software and packaged solution accelerators to yield certain and superior business outcomes. The company’s software applies automation and guidance infused by AI and machine learning technologies to data migration, data quality, analytics, master data management, metadata management, and information governance initiatives. Utilizing the market’s top data specialists, validated industry knowledge and proven methodologies, BackOffice Associates has led thousands of successful data transformation projects including for over 200 Forbes Global 2000 organizations. Founded in 1996, the company is headquartered in the greater Boston area and employs 800+ data specialists in 25 offices across the globe. To learn more, please visit www.boaweb.com.
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