Ad Tech Industry Veteran Brendon Gallagher Joins Legolas Media as Executive Director of Sales

Proven Expertise in Advanced Audience Targeting and Online Branding Ideal Match for Leading Provider of High-Quality Programmatic Direct Inventory

NEW YORK – April 15, 2013 – Responding to increased market demand for its high-quality programmatic direct inventory, Legolas Media today announced the appointment of Brendon Gallagher as Executive Director of Sales. Bringing more than a decade of expertise serving the digital advertising industry and working closely with digital agencies, trading desks and brands, Gallagher will spearhead Legolas Media’s sales initiatives on the East Coast.

“We’re seeing an upswing in online audience targeting demand as brands are increasingly looking to leverage online campaigns to maximize offline purchase value,” said Jonathon Shaevitz, CEO, Legolas Media. “Brendon’s track record and experience with advanced audience targeting and bringing new brand dollars online make him the perfect fit for driving solid new customer relationships at Legolas.”

Most recently serving as Director of Digital Sales for Catalina Marketing, Gallagher successfully jump-started the company’s transition from focusing on traditional coupon based marketing into cross-platform targeted advertising—spanning online, mobile and print formats. He was also previously Director of Sales for AT&T AdWorks and served in sales leadership roles at TACODA, United Online and MIVA Media (formerly

About Legolas Media

Founded in 2009, Legolas Media is the leading provider of programmatic direct solutions. Providing advanced audience targeting to leading brand marketers through proprietary technology, Legolas delivers the unique ability to forecast and buy audiences at scale across premium publishers. Legolas’ media buying platform provides integrated planning, media activation, unified data analysis and measurement services and consistently delivers superior results to leading CPG, Automotive, Retail and Finance advertisers. Legolas is based in New York City with offices in Israel. For more information, please visit

# # #

Comments are closed.