Creating Awareness for New Product, Area of Expertise

To help SchoolDude increase its visibility as the number one operations management software provider for the education market, Young & Associates developed and managed a strategic and results-driven public relations program. Through comprehensive media relations and thought leadership initiatives – including press releases, media pitches byline articles, case studies and awards, the agency successfully promoted SchoolDude’s value proposition and differentiators, securing regular opportunities with top-tier K-12 and higher education publications.

Strategic Media Relations

Thoughtful media relations outreach that effectively engages reporters helped the agency position SchoolDude as a go-to media resource. This included developing relationships with key education journalists so that SchoolDude regularly contributed to articles in District Administration, Education Dive, Tech & Learning, University Business and more. In addition, Young & Associates worked closely with select clients to promote their use of SchoolDude.

Valuable Thought Leadership

Establishing SchoolDude executives as trusted thought leaders, Young & Associates routinely secured byline articles in publications such as School Planning & Management, EdScoopSchool Business Affairs, and others. By leveraging SchoolDude’s expertise and industry guidance, contributed stories helped build further credibility for the company.

Robust Awards Program Leads to CODiE Win

The agency also introduced SchoolDude’s mobile safety app to education security decision makers. Young & Associates was instrumental in positioning the solution as the leading mobile safety platform for the education market through a dedicated awards program. In fact, Young & Associates helped SchoolDude’s mobile safety app win the prestigious CODiE Award for Best Postsecondary Education Solution from SIIA Education.