An employee recognition company serving the Fortune 500, HALO Recognition wanted to raise the visibility of the company’s rewards and recognition solutions among HR and employee engagement decision makers. To help the company stand out in this highly competitive market, Young & Associates developed a strategic public relations program that leverages content marketing, case studies and industry events to build media relationships for HALO Recognition and secure valuable media coverage.
An HR Industry Thought Leader
Garnering ongoing interviews and byline article opportunities for HALO Recognition’s senior team, the agency successfully positioned the company as a recognition thought leader. This includes media coverage in leading business and HR publications. By creating and fostering relationships with several editors, Young & Associates helped establish the VP of marketing as a regular media contributor on HR issues.
Success Stories Highlight Company Strengths
Through strategic media pitching and case study promotion, the agency helped the company achieve cover stories with Incentive Magazine and HRO Today. These media opportunities are a valuable platform for HALO Recognition to share the benefits of their recognition programs, especially in the healthcare sector, which is one of HALO Recognition’s industry specialties. Young & Associates also promoted infographics, market briefs, eBooks and blog posts to generate increased visibility.