Neustar Localeze

Driving a Market Vision

Young & Associates was selected as Localeze’s public relations agency of record to aggressively elevate the company’s presence in the local search ecosystem. While Localeze had name recognition in limited circles, a lack of clarity on its value proposition was hindering the company’s growth. Young & Associates worked with Localeze to clearly define its overall positioning and establish a new Local Business Listings Identity Management market, which cemented the company’s reputation as a vital service to the local search industry.

With Young & Associates’ strategic PR guidance, Localeze has demonstrated the critical need for business listings identity management for search, social media, and mobile leaders as well as directories and advertisers.

Spotlighting Localeze’s strong local search expertise, Young & Associates leads a comprehensive public relations program that integrates traditional media relations, analyst relations, thought leadership and social media engagement. The company is now a go-to resource and frequent contributor to publications like Advertising Age, Search Engine Watch, TechCrunch, MediaPost and Forbes. Also, senior executives are often accepted to speak at industry events including BIA/Kelsey, Digiday, MediaBistro, SMX, SES and PubCon.

Over the years, Young & Associates has successfully helped what is now Neustar Localeze create a new market in which old and new competitors vie to mimic the company’s business model and positioning. Neustar Localeze continues to innovate and Young & Associates remains a tenacious business partner that helps the company stay two steps ahead of the curve.