Emptoris & Rivermine

Taking Market Awareness to the Next Level

Rivermine and the need for its automated telecom expense management (TEM) solutions were virtually unknown when the company retained Young & Associates to help raise its visibility among Fortune 1000 telecom/technology business decision makers.

Young & Associates developed a strategic campaign to introduce Rivermine and the TEM concept to industry analysts and business and technology media. Today, key IT and telecom analyst firms and publications have a TEM beat and regularly included Rivermine and its customers in research reports and stories.
This momentum continued as Rivermine celebrated significant milestones, including venture capital funding, major product upgrades and several company awards. Young & Associates leveraged these announcements with full-scale media and analyst campaigns to position Rivermine as a consistent front-runner in the TEM industry.

Garnering widespread coverage in publications such as the Wall Street Journal, Network World, eWeek and Dow Jones VentureWire, as well as coverage by top analyst firms Gartner and Aberdeen Group, Rivermine achieved market affirmation as a definitive leader in providing comprehensive TEM solutions and became a key acquisition target resulting in the company being acquired by Emptoris, Inc., a leading provider of strategic supply and enterprise contract management solutions.

Based on the agency’s success in managing the M&A media relations activities, Emptoris selected Young & Associates as its PR agency of record to communicate and elevate Emptoris’ new corporate identity within the global Fortune 1000 marketplace. Young & Associates remained onboard until Emptoris was acquired by IBM.