BackOffice Associates (Syniti)

Rebuilding Brand Awareness with PR Industry Recognition

Rebuilding Brand Awareness with PR Industry Recognition

Young & Associates was retained by BackOffice Associates to re-energize the organization’s public relations program and help garner visibility in the crowded data quality and information governance market.

Comprehensive Approach in Establishing Awareness

Applying a comprehensive, strategic approach to the overall public relations initiative and consistently evolving the overall positioning, Young & Associates executed a strong media relations, thought leadership, awards and analyst relations program that led to industry recognition among premier analyst firms as well as key industry awards. In addition, the number of marquee Global 2000 customers willing to serve as public references for BackOffice Associates increased. Young & Associates also helped the company garner the prestigious SIIA CODiE award and routinely published thought leadership articles in industry publications such as Information Management, Enterprise Apps Today and Baseline Magazine.

Analyst Relationships A Premium

As a software and services provider of information governance and data modernization solutions for Global 2000 organizations, BackOffice Associates required a committed analyst relations effort for the dozen or more industry thought leaders in their space. Young & Associates worked closely with the product development and marketing teams to develop and execute a proactive analyst relations program that showcased the company’s enterprise-level expertise and award-winning product suite. Managing the program proactively helped increase the analyst community visibility for the company for inclusion in various research reports.