The Matchbox Blog offers readers a conversational look at Young & Associates’ PR and marketing insights, best practices and style.
Category Archives: Uncategorized
Aug. 09
Y&A Spark: New Client; EdTech Award Wins and Avoiding Contrived PR
There’s a lot to celebrate in our recent issue of the Spark Newsletter. Y&A welcomes a new client and congratulates edtech clients for their achievements in the industry. Also, read Principal Jennifer MacLeid Qotb’s “Two Cents” on maintaining genuine messaging … Continue reading
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Jun. 27
Taking Advantage of Midsummer PR Planning
While midsummer can be slow, it is often a time when companies gear up for their Q4 plans to close out the year strong. Here are a few ways to keep the media relations momentum in step with end-of-year planning. … Continue reading
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May. 17
Avoiding a Brand Identity Crisis
As tech business and consumer buying patterns shift based on market trends, new innovations, and general fluctuations, it can be easy to fall into the trap of shifting the core identity messaging to capitalize on those patterns. Often sales leaders … Continue reading
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Apr. 05
Friend or Foe: ChatGPT and PR
There’s been a lot of hand wringing since the launch of ChatGPT/AI-authoring tools for PR and marketing pros. Fear quickly bubbled to the surface that entire professions would be eliminated or at the very last downsized. Even some of our … Continue reading
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Feb. 22
Empower PR for Rapid Response Opportunities – Don’t Overthink It
In today’s 24/7 media cycle, the lead news changes quick – often multiple times a day. With mainstream news, we have become accustomed to and expect the constant shifting focus. And while the pace of B2B media is not quite … Continue reading
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Jan. 18
Four PR Trends to Implement in 2023
2022 was a pivotal year for communications pros as the industry faced ongoing challenges for engaging with media and clients in a hybrid world. Going into 2023, new challenges and opportunities will undoubtedly exist. As the business landscape evolves, here … Continue reading
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Nov. 11
Looking Ahead in EdTech: EDUCAUSE 2022 Wrap Up
In late October, the entire Y&A team had a chance to meet-up in Denver to attend the annual EDUCAUSE conference, the largest community gathering of IT technology, academic, industry and campus leaders advancing higher education through technology. At the conference, … Continue reading
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Oct. 28
Y&A Wins Three MarCom Awards
We are thrilled to announce Y&A was recently recognized by the prestigious Marcom Awards for excellence in marketing and communications for client campaigns and placements. Achieving a platinum and gold award as well as an honorable mention, we were up … Continue reading
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Sep. 20
Want to amplify your brand on LinkedIn? Enlist your employees’ help
Social media is critical to consumer purchase decisions. Even though my kids joke about my use of “Mombook”, I do use Facebook to find and remind me about events, products and services. And in the B2B landscape, LinkedIn is the place … Continue reading
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Aug. 31
The ABCs of DEI
As more American companies embrace dedicated Diversity, Equity and Inclusion (DEI) initiatives, they’re baking it into everything they do. From efforts by fast-food chains to increase diverse franchisee ownership of U.S. restaurants through low-interest loans, to a freight transporter in … Continue reading
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