AUTHOR

In late October, the entire Y&A team had a chance to meet-up in Denver to attend the annual EDUCAUSE conference, the largest community gathering of IT technology, academic, industry and campus leaders advancing higher education through technology. At the conference, … Continue reading →

We are thrilled to announce Y&A was recently recognized by the prestigious Marcom Awards for excellence in marketing and communications for client campaigns and placements. Achieving a platinum and gold award as well as an honorable mention, we were up … Continue reading →

Helping secure media coverage isn’t a PR pros only job in the media relations journey. Knowing what the media is reporting on requires more than simply keeping an eye on byline articles and stories published. Here are several best practices … Continue reading →

Maintaining a consistent B2B social media presence is critical as it demonstrates the company’s engagement with their stakeholders and involvement in the latest developments in their industry. Social media is also a valuable tool to further promote media coverage and … Continue reading →